National Red Ribbon Week Kick-Off

Wear a red ribbon this week as a symbol of intolerance towards youth substance use!

Today is the beginning of National Red Ribbon Week (10/23 – 10/31), the nation’s oldest substance use prevention awareness program. Red Ribbon Week was created in honor of Drug Enforcement Agent Special Agent Enrique Camarena who lost his life in the fight against international substance use and drug trafficking.

This year’s theme, Send a Message. Stay Drug Free, focuses on promoting drug-free healthy choices for kids. The Red Ribbon Week campaign is an easy way for communities to take a visible stand against substance use and offers engaging activities for kids while providing tips for parents. Parents and kids can take the Red Ribbon Pledge together to promise to a drug-free lifestyle while starting a conversation.

The National Family Partnership (NFP), a nonprofit grassroots organization committed to substance prevention education and advocacy, has sponsored Red Ribbon Week since 1988 while continuing to provide awareness and resources for communities.

Take the Red Ribbon Pledge with your child today:

Check out more Red Ribbon Week Resources:

Learn about other NFP initiatives here: